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Don’t fight pirates. Convert them
With the recent court case between Sony and George ‘Geohot’ Hotz, the issue of piracy has come back into the spotlight. A lot of the conversations around these topics have focussed on the letter of...
View ArticleThe difference between casual/hardcore gamers
Today, a colleague asked me what the difference between casual and hardcore gamers is. I personally think that it is an interesting topic, especially as so many people use the terms to differentiate...
View ArticleGames SMM Case Study
In my current role, I do a lot of social media monitoring for games companies. With a brief quiet spot, Nick Owen (@darthngo) and I put together this case study to share with the world. He presented...
View ArticleDon’t be led by tech
There are always new and interesting technologies appearing in the marketplace, some of which cause a big stir in the marketing community. When we see something new and shiny, it’s easy (and quite fun)...
View ArticleWhat content gets people talking?
When trying to get people talking about your brand online, it can be difficult to know what kind of content will really get your audience talking. While working with entertainment data, it is...
View ArticleShould every brand be social?
It should not be news to anyone that the mainstream audience has changed in recent years. The advent of social media has not only brought new audience behaviours, but also new ways in which individuals...
View ArticleTurn the ‘everyday’ into engaging content
Video games development is a lengthy process and it can be difficult to keep your fans consistently interested in your brand. Effective community management plays a vital role in this, directly...
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How will we use Google+?
Google+ has been slowly opening its doors giving users a chance to experiment with its features. One of the most interesting has been ‘Circles’ which gives users the ability to sort their connections...
View ArticleGo to an emotional level
When faced with promoting a brand/product, it’s easy to focus most the attention on its technical aspects. Most products will have some technical advantages over the competition and it is clearly...
View ArticlePutting social media in context
In the current social sphere, brands have become increasingly focussed on gaining a high number of likes and followers. The reason for this is simple: the more engaged an individual is with a brand,...
View ArticlePlay to win
Promotional vending machines in public places are nothing new, but it’s really interesting to see one using basic game mechanics to such a powerful effect. The sounds, visuals and prize are all...
View ArticleToo good to share?
Maybe it’s not a completely negative thing if a food brand isn’t being shared online. Sure, lots of people take and share pictures of their meals before eating, but these people are clearly more...
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Tribal Footwear
The greatest social media campaigns resonate with their target audience on an emotional level. Yes, rational benefits are important (utility, monetary etc.) but the strongest of these start with...
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What can brands learn from radio?
What did I study at university? Classics. What did I do at university? Student radio. Radio has a long history of engaging people and there’s a lot of value to be gained from learning some of the...
View ArticlePayable on death
Life insurance. It doesn’t exactly spark visions of wild excitement and fun, does it? More than this, it’s a tough sell. It’s depressing, challenges the consumer to consider their own mortality, and...
View ArticleLego Movie
The advert for the new LEGO Movie is rather good. It’s a very funny and charming advert recreating recent UK TV ads in LEGO. Orchestrated by media agency PHD, it does a great job of selling the new...
View ArticleFresh Start
I had a thought: there’s no point having a blog if I barely ever post. The result: I’ve decided to change my blog to something far simpler; short entries about anything that feels interesting at the...
View ArticleMaking Games
You have an idea for something you want to make. You build a prototype and make very fast progress. In a matter of hours, you have made something playable. It’s elating. You fall in love with it a bit....
View ArticleLownership
You’ve got to admire it when a brand abandons all pretence of being a force for good. The honesty of being for people who can’t be arsed than doing the absolute bare minimum. It’s refreshing in a...
View ArticleManeki-neko
I used to work close to Chinatown, about a year ago. I would see these waving cat statues in the shop windows. It’s one of those things you can overlook easily. I’ve only thought to look into it...
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